Overview:
Hoffman York launched an initiative that allows individuals from different specialties or departments the opportunity to share knowledge of a topic of their choosing with the entire agency over snacks, dialog and a “case” of beer. It’s a great way for our departments to remain integrated while sharing a ‘cold one’ and bonding with coworkers.
As a member of the committee who launched this program, I was tasked with designing a logo that can be used internally to promote the event, while keeping HY’s brand in mind.
Giving a double-meaning to the word “case”, I wanted to merge the visual of a briefcase with a glass of freshly-poured beer, straight from the coolest employee in our office… the kegerator.
I also included a reference to HY’s ROI (Return on Ideas) icon.