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Client: Wisconsin Lottery
Agency: Hoffman York
Account Service: Jaime Hutchings, Amy Barber
Creative Director: Diana Bagley
Art Director: Allison Miller
Digital Producer: Kiki Hayes
Production: Radar Studios
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Tasked with developing a new TV campaign for Wisconsin Lottery’s Instant Scratch Tickets, our team developed a concept that allows the Scratch Ticket to remain the hero of the spot, all while maintaining the Wisconsin Lottery’s fun, entertaining and energetic brand personality.
We created three shells with different color palettes and icon sets that will be used to interchange the featured ticket of the month. Aside from TV, we also ran corresponding out-of-home advertising throughout the state of Wisconsin.